By Myril Shaw, Chief Operating Officer, Dealer Profit Services
The National Marine Manufacturers Association (NMMA), the Marine Retail Association of the Americas (MRAA), and the National Marine Lenders Association (NMLA) are all critical resources for and to dealers. On top of these, there is no excuse for a dealer that wants to be the best not to be involved in a 20 Group.
According to the NMMA: “The National Marine Manufacturers Association (NMMA) is the nation’s leading trade association representing boat, marine engine and accessory manufacturers. Collectively, NMMA members manufacture an estimated 80 percent of marine products used in North America.
NMMA is a unifying force and powerful voice for the recreational boating industry, working to strengthen and grow boating and protect the interests of its member companies.” In addition,” NMMA programs and services are designed to serve the best interests of its members and the recreational boating industry. To that end, the NMMA:
- Represents the industry on public policy issues, advocating at state and federal levels to protect the interests of the marine industry and the users of products
- Collects, analyzes and distributes industry, economic and market data; NMMA is the industry’s primary source of recreational boating research, statistics and technical data.
- Promotes recreational boating through consumer outreach
- Provide information/represent the industry’s interests to the media and other public entities.
- Produces boat and sport shows in key North American markets to provide quality sales venues for exhibitors and consumers
- Co-owns/produces the trade event IBEX (International BoatBuilders’ Exhibition and Conference) to generate business opportunities for marine companies
- Works to create opportunities overseas; offers information and services to help members expand into the global marketplace
- Maintains boat, trailer and oil certification programs to promote safety and help manufacturers produce quality products
- Assists the industry in continuously improving customer satisfaction with the purchase, delivery, product, use and after-sale experiences through CSI (Consumer Satisfaction Index)”
Why do dealers care? The NMMA enables the best boats and engines for dealers and customers. This means better boats and better profits.
The MRAA is all about the dealer in every way possible. It has incredible dealer education resources. Every year they host the MRAA Dealer Wee which is the greatest dealer education and networking resource available anywhere and which applies to every aspect of dealership operations, management and service. They have incredible resources available on-line. The MRAA is about helping dealers to be the best that they can be. Any dealer who is not active with the MRAA does not care about being the best that they can be.
The NMLA deals with the financial side of the marine industry – an area critical to to successful financing and lending practices. The NMLA is the dealers friend and advocate with the lenders and the government.
“The National Marine Lenders Association (NMLA) was incorporated in 1979 and its members are banks, loan origination companies (service companies), finance companies, credit unions and other industry professionals. The association was created to educate current and prospective lenders in marine financing procedures, promote the extension of credit to consumer and trade borrowers, maintain alliances with industry partners, measure and report on the vitality of the marine lending market, and actively maintain networking and communication benefits for its members. “
Finally, for dealers who want to be the best, there are the 20 Groups, such as those facilitated by people like David Parker. These 20 Groups are more intimate settings where dealers share what they are doing, what is working and not working, and what they have found to be best practices. These groups share financial and practice information and learn from each other about daily practices. The dealers who truly want to be the best are always 20 Group members.
Dealer Profit Services actively promotes all of the above and always wants to to dealers who want to be the best, be the best - either through training or by taking it over for you (which will be cheaper than in house!)
Contact us today at info@dealerprofit.com. We will help!
About Dealer Profit Services
As a premier F&I Services Provider, Trainer, Consultant, and Comprehensive Compliance Program supplier, Dealer Profit Services, a member of the Brunswick family, is about improving a dealer’s F&I profit and then providing the tools to ensure that profit is protected. As a Service Provider, Dealer Profit Services provides complete F&I services and delivers industry-leading F&I Profit Results. As Trainers and Consultants, we help dealers improve their in-house F&I departments. Through the Comprehensive Compliance Program, Dealer Profit Services provides an online, on-demand, Compliance Program with documents, training, and tools to make F&I Compliance a process that helps protect the dealer against potential risks from compliance issues. Learn how to use Dealer Profit Services F&I Delivery Services – Click here. Get your Comprehensive Compliance Program here - just click. Learn more by visiting dealerprofit.com, email info@dealerprofit.com, or call (470) 326-0966.
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