By Myril Shaw, Chief
Operating Officer, Dealer Profit Services
F&I
Profit comes from training, not from instinct.
It is not natural and it does not come from simple conversations.
First,
there has to be a clear target on F&I Profit. It has to be 5% or more on unit sales. If you have not set that target, it needs to
change today.
In
today’s market, with rising rates and decreasing consumers, this is a target
that becomes increasingly challenging.
That said, it is still attainable and should be the goal.
First,
you still have to maximize your reserve.
Rates will be higher, but so will the expectations of buyers. Even more important, selling protective
products at a good margin is critical.
This combination will drive your F&I Profit higher.
You
must have the products to offer for protective products. You must have the friendly aggression to
drive the maximum reserve.
This
is what will help your store maximize profit.
We
can help you do that – either through training or by taking it over for you
(which will be cheaper than in-house!)
Contact
us today at info@dealerprofit.com. We will help!
About Dealer Profit
Services
As a premier F&I
Services Provider, Trainer, Consultant, and Comprehensive Compliance Program
supplier, Dealer Profit Services, a member of the Brunswick family, is about
improving a dealer’s F&I profit and then providing the tools to ensure that
profit is protected. As a Service Provider, Dealer Profit Services
provides complete F&I services and delivers industry-leading F&I Profit
Results. As Trainers and Consultants, we help dealers improve their
in-house F&I departments. Through the Comprehensive Compliance
Program, Dealer Profit Services provides an online, on-demand, Compliance
Program with documents, training, and tools to make F&I Compliance a
process that helps protect the dealer against potential risks from compliance
issues. Learn how to use
Dealer Profit Services F&I Delivery Services – Click here. Get your Comprehensive Compliance Program here -
just click. Learn more by
visiting dealerprofit.com, email info@dealerprofit.com, or call (470)
326-0966.
No comments:
Post a Comment