Everything Is Different – Everything Is The Same

By Myril Shaw - Dealer Profit Services

COVID-19 is no joke and it is absolutely not something to capitalize on.

Our world has shifted.

Keep social distances.  Work from home. Wash your hands.  Clean surfaces.  Rinse and repeat!

How different does the world feel today than it did just a week or a month ago?  You are meeting your friends and colleagues on Zoom or Team or Skype.  Having a shared cup of coffee virtually just does not feel the same.  You are creating virtual sales environments and learning how to sell without the same "up close and personal" experiences.

State and federal guidelines are affecting the way you do business.  They are affecting the way you meet and interact with your customers.  They are affecting the way your customers can use the recreational vehicles they are purchasing.

The economy under the new reality is very different than it was a year ago.  This new economy changes who can buy and who cannot buy.  It changes how much they can buy.  The national and major regional lenders are not changing their terms at all.  A few are offering no payments for a period of time – but this does not help with overall payment terms – sadly, it is "just marketing".

"The sky is falling", said Chicken Little.

There is no question that these are different, hard and for many sad times.  The impact of what is going on right now is real and not to be underestimated. 

All of that said, we have been here before.  We have adjusted, adapted, lived through it and become better equipped for the next time.  We are resilient, we are responsive, we are resourceful, we are survivors and we are rebounders – that is who we are.

Everything is still the same – yes, there are new rules, new guidelines and new ways of doing things.

People still love boats and boating.  People still love RVs, traveling and camping.  People still love motorcycles.

Of course, right now, the economics may be different.

Of course, the way customers acquire these products may be different.

Of course, it is scary and of course, we in the recreational vehicle industry have an obligation, not to tell people why they should not become part of the community but rather how they should love it AND participate responsibly.

Not one thing has changed about our products nor the enjoyment they provide.  Not one thing has changed about our ability to responsibly deliver these delight delivering products to our customers – except in the actual delivery mechanism.

We, in the Recreational Vehicle industry, have an absolute obligation to deliver hope and delight today!

Dealer Profit Services

Dealer Profit Services, LLC can help you achieve F&I excellence - no matter where you are in the development and/or maturity of your store or stores F&I success model.  As the industry's only Finance Solutions Provider, Dealer Profit Services can and will equip you with what you need to take that next step in your F&I success - regardless of what that next step might be.  Whether you want someone to help you take over take over your F&I and with our experienced personnel just help you drive profit to your store, provide help to you some of the time, need some quick advice or just provide F&I Training/Consulting, we are here to help you.  If you are not fully equipped with all of your Compliance Manuals and Training, Dealer Profit Services can do that too.  Contact us anytime at info@dealerprofit.com or give us a call at (470) 326-0966.